A camera isn’t just a technical tool—it determines the final look of your production. At Bengale, we use the RED Dragon andARRI Alexa on a daily basis, and we guide our clients through this decision from the very start of the project. Here’s our honest comparison, based on years of hands-on experience.
The RED Dragon records in 6K RAW with an extremely wide dynamic range. Its key features:
It excels at music videos with lots of special effects, live-action 3D, and large-scale productions on LED screens.
The ARRI Alexa remains the gold standard for cinematographers in advertising and film. Why:
It is the natural choice for luxury commercials, short films, and projects where image quality takes precedence over raw resolution.
| Criterion | RED Dragon | ARRI Alexa |
|---|---|---|
| Max resolution | 6K RAW | 4K (ARRIRAW) |
| Image rendering | Digital, precise | Organic, filmed |
| Post-production workflow | Heavy (RAW) | Video (ProRes) |
| Ideal for | Music videos, events, VFX | Advertising, Film, Luxury |
| Daily rate | €400–600 | €700–1,200 |
For a commercial or a luxury photoshoot: ARRI Alexa, without a doubt. For a music video with VFX, an LED event, or a project requiring heavy cropping: RED Dragon. For agile social media content : Sony FX9 or FX3, which are much lighter and quicker to set up.
The choice always depends on the desired look, the budget, and the shooting conditions. Our cinematographers will advise you from the initial briefing onward.