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Photo + video: the winning combination

Too often, brands manage their photo and video production separately, with different service providers, disconnected schedules, and art departments that don't communicate with each other. The result: multiplied costs and an inconsistent visual identity. The solution is to combine the two into an integrated production.

The advantages of hybrid production

Combining a photo shoot and a video shoot on the same day or in the same week offers considerable advantages. Creative consistency is guaranteed because the same team is in charge of artistic direction. Logistical costs are shared: a single location, a single cast, a single makeup and styling team. Production time is optimized because the transitions between photo and video are seamless.

How to organize combined production

The secret lies in planning. The schedule for the day should alternate between photo and video sequences in a logical manner. For example, start with the video shots that require the most equipment, then move on to the photo shoot while the video team prepares the next set. A single artistic director oversees the entire process to ensure visual harmony. Discover the steps to a successful production.

The savings achieved

On average, a hybrid photo-video production costs 30 to 40% less than two separate productions. Savings are made on location rental, casting, makeup and hair, equipment transport, and art direction. For the same budget, you get more usable content. See our guide How much does a video production cost in 2026 for pricing details.

Multiply content from a single production

From a single day of combined production, you can extract a 2-minute branded film, 5 to 10 Reels or TikToks, 20 to 30 editorial photos, GIFs and cinemagraphs, and behind-the-scenes content. This is an approach that integrated audiovisual production studios use on a daily basis to maximize the return on investment for each day of production.

Choosing the right partner

For a successful hybrid production, choose a studio that is equally skilled in photography and video. Agencies that specialize in only one area will need to hire subcontractors, which negates the benefits of pooling resources. Discover all of our areas of expertise or contact us for a quote.

Mastering video formats on each platform

Each social network has its own codes, formats, and algorithms. Posting the same video everywhere without adapting it is the most common mistake brands make. In 2026, a successful video strategy requires production that is designed natively for each platform.

Instagram Reels: the king of formats

9:16 format, ideal length of 15 to 30 seconds for maximum reach (up to 90 seconds possible). The hook must captivate within the first 2 seconds. Subtitles are essential because 85% of users watch without sound. Favor a fast pace with dynamic cuts every 2-3 seconds.

TikTok: Authenticity and Trends

9:16 format, 15 to 60 seconds long for best performance. TikTok values authenticity and content that appears spontaneous, even when professionally produced. Follow current video trends and viral formats. The algorithm favors content that generates shares and comments.

YouTube: structured long-form content

16:9 format for standard videos, 9:16 for Shorts. On YouTube, production quality makes all the difference: 4K resolution, professional sound, careful color grading. Videos between 8 and 15 minutes long perform best in terms of watch time. YouTube Shorts under 60 seconds serve as a gateway to your channel.

LinkedIn: expertise and added value

Format 1:1 or 16:9, duration from 30 seconds to 3 minutes. LinkedIn favors high-value content: customer testimonials, business expertise, behind-the-scenes company footage. The tone is more professional but should remain human and engaging. Corporate videos with people speaking to the camera generate the most interaction.

Optimize multi-platform production

The key is to think multi-format from the moment you start shooting. Film in 4K to give yourself the flexibility to crop. Allow for safety zones for different aspect ratios. Shoot short, standalone sequences that work on their own. And work with an audiovisual production studio that understands the codes of each platform to maximize the impact of your investment.

The metrics that matter

Don't just focus on views. Completion rate, engagement rate, shares, and saves are much more relevant indicators of your videos' performance. Analyze these metrics by platform to refine your video content strategy. Contact us for a customized strategy.

Behind the scenes on a day of filming

Behind every commercial or music video lies a well-oiled machine. A day of professional filming in Paris involves between 5 and 20 people, depending on the scale of the project. From the director of photography to the production manager, each role is essential to the smooth running of the production.

The dawn of filming: preparation

The alarm clock rings early. The technical team usually arrives two to three hours before the first take to set up the equipment. RED or ARRI cameras, LED and tungsten lighting, dolly tracks, control monitors: every element is checked meticulously. The director of photography works with the gaffer to sculpt the light that will give the film its visual signature.

The tray in action

Once the set is ready, the director orchestrates the shots with the actors or other participants. Each shot is rehearsed, adjusted, and filmed several times from different angles. The script supervisor notes every detail to ensure continuity between shots. It is a silent ballet requiring maximum concentration.

The unexpected, an integral part of the job

Sudden rain during outdoor filming, unexpected construction noise, actors arriving late: unforeseen events are part of everyday life. The experience of a production team is measured by its ability to find creative solutions in real time. The best shots sometimes come from a happy accident.

The magic of post-production

Once the rushes are in the can, the editor steps in. They assemble the shots, adjust the pace, and integrate music and sound effects. The colorist then adds the finishing touches by working on the colors and contrasts. 3D animations or motion design can also be integrated. It is during this phase that the film truly comes to life.

What the viewer never sees

The hours spent scouting locations, dozens of editing versions, passionate creative discussions, pizzas shared at midnight in the post-production room: all of this is what makes audiovisual production so rewarding. Each project is as much a human adventure as it is a technical one. Discover our work or launch your project with us.

Finding the right production company in Paris

Whether you are looking for a production company in Paris for an advertising film, a music video, a corporate video, or a photo shoot, there is a wide range of choices. The term "production company" refers to a company that handles the creation of audiovisual content from start to finish: from creative design to final delivery, including filming and post-production.

Production company vs. video agency vs. studio: what's the difference?

These terms are often used interchangeably, but there are subtle differences. A production company manages the entire production chain. A video agency focuses specifically on creating video content. A production studio combines expertise in video, photography, 3D, and sometimes artificial intelligence. The most comprehensive structures, such as the Bengale studio Bengale in 2016 in Paris, combine all these skills in-house with offices in Paris's 11th arrondissement, Marseille, and Porto.

The services of a full-service production company

A professional production company in Paris generally offers creative and artistic direction, concept and script writing, casting and location scouting, filming with professional equipment, editing and color grading, sound design and mixing, motion design and 3D animation, as well as multi-format delivery. Discover all of our areas of expertise.

Mistakes to avoid

Don't choose based solely on price: an overly low rate often hides compromises in quality. Don't neglect pre-production: this phase determines the success of the project. Don't confuse quantity with quality in the portfolio. Check that the team presented is the one that will be working on your project. And above all, ask for a detailed quote before committing. Consult our guide How much does a video production cost in 2026?

Why choose a Parisian production company?

Paris is France's leading hub for audiovisual talent. The city offers exceptional filming locations and a comprehensive ecosystem of technical service providers. A production company based in Paris benefits from this unique environment to deliver productions of international quality. Contact us about your project.

How to choose your audiovisual production company in Paris in 2026?

The Parisian audiovisual production market has more than 300 production companies, ranging from generalist agencies to specialized studios. This objective guide helps you identify the ideal partner for your project, budget, and creative requirements.

An overview of audiovisual production in Paris

Paris is home to around 65% of French audiovisual production companies. The market is divided into several categories. Large integrated studios such as Bengale, founded in 2016 in the 11th arrondissement, offer a comprehensive range of services: video production, 3D animation, photography, and AI-generated content. Specialized agencies focus on corporate, advertising, or music. Freelance collectives offer flexibility and competitive rates.

Objective comparison criteria

The portfolio must demonstrate diversity and include reference clients. Technical equipment matters: RED, ARRI, and Sony Venice cameras. Versatility in video, photography, and 3D optimizes costs. Responsiveness is key: the best agencies deliver within 2 to 4 weeks. Location in Paris facilitates logistics.

Average rates for 2026

Video interview: $2,000 to $5,000. 2-minute corporate film: $5,000 to $12,000. 30-second commercial: $8,000 to $30,000. Music video: $3,000 to $20,000. Photo shoot: $1,500 to $5,000. 30-second 3D animation: $3,000 to $10,000. For more details, see our article How much does a video production cost in 2026?

Trends for 2026

AI in the creative process, native vertical format, and real-3D-AI hybridization are the major trends in the audiovisual production market in Paris. Contact us to discuss.

Video agency in Paris: guide to finding your ideal partner

Are you looking for a video agency in Paris for your next project? Choosing the right audiovisual partner is crucial to the success of your communication. Paris is home to hundreds of video production companies, from independent freelancers to large integrated studios. Here's how to make the right choice.

Video agency or production company: what's the difference?

A video agency generally focuses on video content production, from filming to post-production. An audiovisual production company offers a broader range of services that also includes photography,3D animation, motion design, and sometimes AI-generated content. Integrated production studios such as Bengale Paris combine all these skills under one roof, ensuring creative consistency and budget optimization.

The services of a professional video agency

A good video agency in Paris offers a full range of services. Corporate video includes corporate films, interviews, customer testimonials, and employer branding content. Advertising films cover TV commercials, digital ads, and product videos. Music video production requires sophisticated artistic direction and advanced technical expertise. Social media content (Reels, TikTok, Shorts) requires knowledge of the native codes and formats of each platform. Event recording and livestreaming meet the needs of real-time coverage.

Criteria for choosing your video agency in Paris

The quality of the portfolio is the first indicator of competence. Check that the agency has carried out projects similar to yours and for clients of comparable size. Client references (well-known brands, testimonials) are a sign of reliability. Technical equipment (RED and ARRI cinema cameras, drones, machinery) guarantees professional results. Responsiveness and the ability to deliver within short deadlines are essential in a world where content must be produced quickly. Finally, transparent pricing with a detailed quote protects you from unpleasant surprises.

Prices charged by video agencies in Paris in 2026

Prices charged by Parisian video agencies vary depending on the size of the studio and the complexity of the project. For more details, see our comprehensive guide How much does a video production cost in 2026? For a video interview (1 day, including editing), expect to pay between €2,000 and €5,000. A 2-minute corporate film costs between €5,000 and €12,000. A 30-second digital commercial costs between €8,000 and €30,000.

The advantages of an integrated studio

An integrated studio that combines production, photography, 3D animation, and post-production offers several advantages. Creative consistency is ensured because the same team manages all aspects of the project. Costs are optimized because there are no intermediaries. Deadlines are shortened thanks to direct communication between teams. And the ability to combine video, photography, and 3D in a single project opens up unique creative possibilities.

Questions to ask before signing

Who will be your dedicated contact person? How many revisions are included in the quote? What filming equipment will be used? What are the delivery times? Does the agency also handle filming permits in Paris? Are music rights included? Discover the steps involved in professional production and contact us for a free quote.

Audiovisual production in Paris: everything you need to know

Paris is the French capital of audiovisual production. With more than 300 video production agencies, production companies, and creative studios, the city boasts the best talent and most advanced equipment in the country. Whether you are a brand, a company, an artist, or an institution, this guide will help you navigate the Parisian audiovisual production ecosystem in 2026.

What is audiovisual production?

Audiovisual production encompasses all the professions and techniques required to create professional visual and audio content. This includes video production (advertising films, corporate videos, music videos, documentaries), professional photography,3D animation and motion design, as well as generative content created using artificial intelligence. An audiovisual production agency in Paris handles the entire process: from creative design to final delivery.

Why choose Paris for your audiovisual production?

Paris offers unique advantages for audiovisual production. The city is home to France's best cinematographers, directors, editors, and 3D animators. The talent pool is unmatched. Filming locations are infinitely varied: fully equipped professional studios, Haussmann-style apartments, rooftops with views over Paris, converted industrial sites, and historic parks and gardens.

The most popular types of productions in Paris

The Parisian market is dominated by five types of projects. Digital advertising films represent the largest share of the market: 15- to 60-second spots for social media and connected TV. Corporate videos are experiencing strong growth. Music videos remain a creative mainstay. Professional photo shoots accompany advertising campaigns. 3D animation and motion design are establishing themselves as essential tools.

How much will an audiovisual production cost in Paris in 2026?

Prices vary depending on the type of project. See our detailed guide How much does a video production cost in 2026 for the full price ranges. A simple corporate video starts at $2,500. An advertising film costs between $8,000 and $50,000. A music video costs between $3,000 and $20,000.

How to choose the right agency?

Five criteria are decisive. The portfolio and diversity of projects. Versatility in video, photography, and 3D. Responsiveness and the ability to deliver quickly. Integration of in-house skills. Budget transparency with a detailed quote. Check out our dedicated article: How to choose your audiovisual production agency in Paris.

The process of professional production

Every production follows five essential phases. The design phase includes the brief and storyboard. Pre-production involves casting, location scouting, and planning. Filming mobilizes the team with RED, ARRI, or Sony cameras. Post-production transforms the rushes into the finished product. Delivery provides multi-platform files. Discover our expertise or contact us.

The video formats that will dominate 2026

The world of video production is evolving at an unprecedented rate. To remain competitive, brands must adapt their content strategy to new trends in video consumption. Here are the formats and approaches that will define audiovisual production in 2026.

Vertical-first becomes the norm

With over 75% of video consumption happening on mobile devices, the vertical format (9:16) is no longer an option but a necessity. Instagram Reels, TikTok, and YouTube Shorts generate 2 to 3 times more engagement than the traditional horizontal format. Your audiovisual production agency needs to think vertical right from the storyboard stage. Check out our comprehensive guide to video formats by platform.

Premium-quality snack content

Short (15 to 60 seconds) but high-quality videos are replacing long, generic content. Every second counts. The most successful brands produce micro-content with the same high standards as a commercial, but adapted to the codes of social media.

Authenticity in production

Consumers favor content that appears authentic and spontaneous, even when it is produced by professionals. Behind-the-scenes footage of filming, manufacturing processes, and raw but controlled formats perform better than overly polished productions.

Interactive and personalized video

Technology now makes it possible to create videos where viewers make choices, explore different paths, or receive personalized content. These innovative formats generate exceptional engagement and memorability rates.

Real-3D-AI hybridization

The line between real-life capture, 3D animation, and AI-generated content is blurring. The most impactful productions combine these three approaches to create unique visual worlds. A production studio in Paris that masters these three pillars offers a decisive creative advantage.

Video podcasts and long-form content

Paradoxically, long-form content is also booming. Video podcasts, branded documentaries, and corporate series allow you to build a deep relationship with your audience. The key is to tell captivating stories.

How to integrate these trends

Don't chase every trend. Identify the ones that match your audience and your goals. Work with an audiovisual production studio that understands these developments and can advise you on the most relevant formats for your brand. Discover our projects or contact us.

How AI is revolutionizing audiovisual production

Artificial intelligence is profoundly transforming the audiovisual production industry in 2026. Tools such as Sora, Runway, Midjourney, and Kling now make it possible to generate videos, images, and animations with impressive quality. But far from replacing creatives, AI is becoming a tool for amplifying human creativity.

Concrete applications of AI in production

Image and visual concept generation

AI enables the rapid production of mood boards, visual concepts, and creative references to accelerate the pre-production phase. Creative teams use these tools to explore more avenues in less time.

Generative video

AI video generation models now produce sequences ranging from a few seconds to several minutes in length. This content is ideal for animated backgrounds, creative transitions, social media content, or artistic experiments.

Assisted post-production

AI significantly speeds up post-production: automatic cropping, intelligent color grading, automatic transcription and subtitling, removal of unwanted objects, video upscaling. These time savings allow you to focus on creative decisions.

Custom training and brand adaptation

The most advanced production studios train AI models on each brand's specific visual universe. This allows them to generate content that is perfectly aligned with the client's brand identity. Discover our expertise in generative content.

The hybrid approach: the best of both worlds

The future lies not in AI alone or traditional filming alone, but in the hybridization of the two. An audiovisual production studio in Paris that combines human creative direction with AI tools offers the best balance of creativity, speed, and budget. This is exactly the approach we advocate at Bengale, alongside our expertise in 3D animation.

Current limitations

AI cannot yet replace directing actors, managing authentic human emotions, or the artistic vision of an experienced director. Copyright and ethical issues also remain important topics to consider. Let's talk about your AI project.

Corporate videos: much more than just company films

Corporate videos have evolved considerably in recent years. Far from the boring, formulaic institutional films of the past, modern corporate videos are powerful communication tools that tell your brand's story, engage your employees, and win over your customers. In Paris, the best audiovisual production agencies know how to transform a corporate brief into captivating content.

The different formats of corporate videos:

The presentation film

It's your company's showcase on video. In 2 to 3 minutes, it presents your vision, your values, your team, and your achievements. Posted on your website, social media, and at your events, it's often the first video content that companies produce.

Customer testimonial

Nothing is more convincing than a satisfied customer talking about their experience. The interview format, filmed in a professional setting with high-quality lighting and sound, provides essential social proof for your credibility.

The employer brand video

Attracting the best talent increasingly involves video. Candidates want to see the working environment, hear from employees, and understand the corporate culture before applying. A well-made employer branding film significantly reduces recruitment costs.

Event recording

Conferences, seminars, product launches, evening events: capturing these moments allows you to prolong their impact and create reusable content. Aftermovies have become essential for corporate events. Discover our work to see some concrete examples.

The keys to a successful corporate video

Tell a story rather than listing facts. Focus on emotion rather than raw information. Show rather than tell. Maintain a dynamic pace that is in line with current video consumption standards. And above all, invest in image and sound quality: this is what sets professional content apart from amateur videos.

The importance of storytelling

Storytelling transforms a corporate message into an engaging narrative. Instead of saying that your company is innovative, show your teams in action. Instead of stating your CSR commitment, film your concrete actions. Human and authentic stories resonate much more than institutional speeches. Take a look behind the scenes of a professional shoot to understand our approach.

Budget and planning

A professional-quality corporate video in Paris starts at €3,000 for a simple format (interview, 1 day of filming) and can go up to €15,000 for an elaborate presentation film. Allow 3 to 5 weeks between the brief and final delivery. An audiovisual production studio in Paris that masters the entire chain guarantees consistency and efficiency. Request your quote.

The music video, an art form in its own right

Music videos remain one of the most creative formats in audiovisual production. Paris has a rich and varied music scene, ranging from emerging artists to international superstars. Creating a memorable music video requires a unique combination of artistic vision, technical expertise, and production management.

The steps involved in creating a clip

Listening and artistic direction

It all starts with immersing yourself in the artist's world and the song. The director proposes a visual treatment that amplifies the emotion of the music: narration, aesthetics, color palette, references. This design phase is the most important because it defines the visual identity of the project.

Storyboard and shot list

The concept is translated into images: shot-by-shot storyboard, technical breakdown, choice of transitions and camera movements. For ambitious clips, a 3D preview can be created to validate complex shots before filming.

Production and filming

Casting extras, scouting locations, renting equipment, managing permits. On the day of filming, the team must be perfectly synchronized because playback requires a precise rhythm. The best music videos are the result of rigorous preparation that leaves room for creative improvisation.

Creative post-production

Rhythmic editing synchronized to the music, color grading to create the mood, visual effects, and integration of 3D animations or AI-generated content. The post-production of a music video is a creative playground where anything goes.

Current trends in music videos

Immersive sequence shots, the integration of augmented reality, reworked retro aesthetics, a mix of live action and animation, and short formats tailored to social media are the dominant trends in 2026.

Budget and deadlines

A professional music video shot in Paris costs between €3,000 and €20,000, depending on the scope of the project. Production times range from 2 to 6 weeks. Independent artists can optimize their budget by choosing an audiovisual production studio that offers tailored packages. Let's discuss your music video.

3D animation, a strategic asset for brands

3D animation and motion design are no longer reserved for Hollywood blockbusters. In 2026, these technologies have become accessible and powerful communication tools for businesses of all sizes. An audiovisual production studio in Paris with expertise in 3D offers endless creative possibilities.

Use cases for 3D animation in business

Product presentation

3D technology allows you to show a product from every angle, zoom in on technical details, explore the inside of a mechanism, or visualize a product that does not yet physically exist. Ideal for luxury goods, technology, automotive, and real estate.

Formatting and titling

Generic graphics, animated logos, and 3D titles add a premium dimension to your video advertising content. They reinforce your brand's visual identity and capture attention from the very first seconds.

Immersive experiences

3D opens the door to augmented reality experiences, interactive product configurators, and virtual tours. These innovative formats generate exceptional engagement.

Motion design: the art of bringing data to life

2D motion design is perfect for explaining complex concepts, animating infographics, creating tutorials, or enhancing corporate videos. Less expensive than full 3D, it offers an excellent creativity-to-budget ratio.

The creative process

Object modeling, texturing to apply materials and colors, rigging and animation to create movement, lighting to set the mood, rendering to generate the final images, and compositing to integrate 3D into live-action video. Each step requires specialized expertise. Discover how AI is also accelerating these processes.

Budget and deadlines

A 30-second 3D animation costs between €3,000 and €10,000 depending on its complexity. 2D motion design starts at around €1,500 for 30 seconds. Lead times vary from 2 to 6 weeks. Choosing a production studio in Paris that integrates 3D in-house ensures consistency with the rest of your audiovisual production. See our 3D projects or contact us.

Why a professional photo shoot makes all the difference

In a world where image is king, the quality of your visuals directly determines how your brand is perceived. A professional photo shoot carried out by a production studio in Paris offers results that are incomparable to smartphone photos or generic image banks.

The different types of photo shoots

Product packshot

Studio photography with controlled lighting is essential for e-commerce and catalogs. A professional packshot highlights the details, textures, and colors of your products in a faithful and attractive way.

Corporate portrait

Portraits of your employees humanize your company. Taken at your premises or in a studio, they strengthen your employer brand and give a face to your team on LinkedIn, your website, and your communication materials.

Lifestyle and setting

This type of shoot shows your products or services in a real-life context. It creates a visual narrative that allows your target audience to imagine themselves in the scene. It is the preferred format for advertising campaigns and social media.

Advertising campaign

For print or digital advertising campaigns, every detail counts: sophisticated art direction, professional models, styling, makeup, and high-end retouching. These are the most elaborate and impactful shoots.

The steps to a successful photo shoot

It all starts with a mood board and approved artistic direction. Next comes the logistics: choosing the location, booking talent, preparing equipment. On the day of the shoot, the photographer is assisted by an artistic director and a lighting assistant. After the shoot, the images are selected and retouched to finalize the result.

Paris, the ideal playground

Paris offers an exceptional variety of settings: fully equipped photo studios, Haussmann-style apartments, rooftops, industrial locations, gardens. This wealth of options means you can find the perfect setting for every photography project. Take a look at our photography portfolio for inspiration.

How much does a professional photo shoot cost?

Expect to pay between €1,500 and €5,000 for a half-day shoot with a professional photographer in Paris. The budget varies depending on the number of photos you want, the type of retouching, and the complexity of the production. Consider combining photos and videos to optimize your costs. Request a personalized quote.

Video: an essential tool for your brand strategy

In 2026, video will account for more than 82% of global internet traffic. Brands that invest in advertising films enjoy a considerable competitive advantage: video content generates 1,200% more shares than text and image content combined.

The concrete benefits of advertising films

Brand memorization

Viewers retain 95% of a message seen in a video, compared to 10% in text. A well-made advertising film anchors your message in the minds of your target audience and creates a lasting emotional connection with your brand.

Conversion rate

Adding a video to a landing page increases conversions by 80%. E-commerce sites that incorporate product videos see their conversion rates increase by 20 to 30%.

Search engine optimization

Google favors video content in its search results. A site with a video is 53 times more likely to appear on the first page. This is a powerful SEO lever for any audiovisual production agency in Paris.

The different types of advertising films

The brand film or manifesto tells the story and values of your company. The film produced showcases your offerings in an aspirational way. Customer testimonials provide social proof. Social content is designed specifically for digital platforms with native formats tailored to each network.

How to maximize the ROI of your advertising film

Set a clear and measurable goal. Adapt the format to the distribution platform. Plan for variations from the design stage. Work with a video production agency that understands the steps involved in professional production and the marketing challenges. Measure performance and iterate.

The right time to invest

Product launches, brand revamps, seasonal campaigns, corporate events: every key moment in your company's life deserves professional video content. The initial investment is more than recouped by the content's lifespan and its impact on your brand image. Take a look at our portfolio for inspiration, or contact us for a quote.

What budget should you set aside for a professional video production?

This is the question that all marketing directors and communications managers are asking themselves: how much will video production actually cost in 2026? Rates vary considerably depending on the type of project, duration, technical complexity, and desired level of finish. Here is a detailed guide to market prices in Paris.

Price ranges by project type

Corporate video and interview

Budget: €2,000 to €8,000. Includes one day of filming, editing, color grading, and music. Ideal for customer testimonials, company presentations, and HR content. A 2-minute corporate video in interview format generally costs around €3,500.

Advertising film

Budget: €8,000 to €50,000. Branded films require extensive creative work: concept, storyboard, casting, sets, advanced post-production. A 30-second commercial of broadcast quality costs around €15,000 to €25,000 in Paris.

Music video

Budget: €3,000 to €20,000. The budget depends heavily on the artistic direction: a clip shot in a studio with simple lighting will be less expensive than a multi-location shoot with special effects.

Social media content

Budget: $1,500 to $5,000 per package. Many brands opt for monthly packages that include multiple formats (Reels, Stories, TikTok). This often offers the best value for money. Check out our guide to video for social media: formats and best practices.

3D animation and motion design

Budget: €3,000 to €15,000 per minute. 3D animation is particularly suited to technical products, luxury goods, and real estate. 2D motion design is more affordable, at around €2,000 per minute.

What causes the price to vary

Several factors influence the final cost: the number of shooting days, the size of the crew, the equipment used, location rental, casting, the complexity of post-production, and the number of variations requested.

How to optimize your budget

Shoot multiple pieces of content in a single day. Plan variations right from the brief stage. Choose an audiovisual production agency that has all the necessary skills in-house to avoid intermediaries. And above all, invest in pre-production: a good brief saves time and money in post-production. Request a free quote for your project.

From idea to screen: the 5 phases of a successful video production

Whether you want to make a commercial, a corporate video, or a music video, every professional video production follows a structured process consisting of five key stages. Understanding this workflow will help you collaborate more effectively with your audiovisual production agency and optimize your budget.

1. The brief and creative design

It all starts with a detailed brief: communication objectives, target audience, key messages, desired tone, visual references, and budget. The production agency then develops a creative concept, script, or storyboard. This phase usually takes 3 to 5 business days and lays the foundation for the entire project.

2. Pre-production

This is the logistical preparation phase: casting talent, scouting locations, putting together the technical team (director, director of photography, sound engineer), renting equipment (RED, ARRI, and Sony cameras, lighting, machinery). The shooting schedule is finalized and approved by the client. Allow 1 to 2 weeks for this stage.

3. Filming

On the big day, the team sets up at the filming location. A producer oversees all operations to ensure that the schedule and budget are adhered to. Depending on the complexity, filming lasts from 1 to 5 days. In Paris, shoots often take place in equipped studios, unusual locations, or outdoors with prefectural authorizations. Take a look behind the scenes of a professional shoot in Paris.

4. Post-production

This stage includes video editing, color grading, sound design, audio mixing, integration of motion design or 3D animations, and subtitling. It is often the longest phase (2 to 4 weeks) and the one where the magic happens. Back-and-forth validation with the client is essential.

5. Delivery and distribution

Files are exported in formats suitable for each platform: 16:9 for YouTube, 9:16 for TikTok and Reels, and 1:1 for Instagram. A good audiovisual production agency in Paris also provides variations and distribution recommendations.

Bonus tip

Always allow for a 20% safety margin in your budget and schedule to cover for unforeseen circumstances. The best projects are born out of smooth collaboration between the client and the production team. Let's talk about your project.

Why choosing the right agency is crucial

In a saturated Parisian market, choosing the right audiovisual production partner can make all the difference between a mediocre project and content that leaves a lasting impression. Paris has more than 300 production companies, but not all are equal in terms of creativity, responsiveness, and value for money.

Essential selection criteria

Portfolio and client references

Take a look at the agency's portfolio. See the diversity of projects: commercials, music videos, corporate videos, social media content. A versatile agency that has worked with brands such as Eurosport, GQ, Etam, and Lancôme demonstrates its ability to adapt to different creative worlds. For example, check out our portfolio of projects to get a concrete idea.

Technical and creative expertise

Check that they have expertise across the entire production chain: art direction, filming, editing, color grading, and sound design. The best agencies also offer 3D animation, motion design, and AI-generated content. This versatility ensures creative consistency throughout the project.

Responsiveness

A good video production studio in Paris responds quickly. The most agile agencies deliver in 2 to 4 weeks, ambitious productions in 6 to 8 weeks.

The budget

Professional video production in Paris costs between €3,000 and €30,000 depending on complexity. Ask for a detailed quote covering pre-production, filming, post-production, and revisions. To learn more about pricing, check out our article How much does video production cost in 2026?

Questions to ask

Who will be your main contact? How many revisions are included? What filming equipment is available? Does the agency have its own network of creative talent? How do they handle unforeseen circumstances?

Why choose a Parisian agency?

Paris remains the heart of audiovisual creation in France, with privileged access to the best talent, technicians, and filming locations. Studios in Paris, Marseille, and Porto offer the flexibility to shoot anywhere. Contact us to discuss your project.