This is the question that all marketing directors and communications managers are asking themselves: how much will video production actually cost in 2026? Rates vary considerably depending on the type of project, duration, technical complexity, and desired level of finish. Here is a detailed guide to market prices in Paris.
Budget: €2,000 to €8,000. Includes one day of filming, editing, color grading, and music. Ideal for customer testimonials, company presentations, and HR content. A 2-minute corporate video in interview format generally costs around €3,500.
Budget: €8,000 to €50,000. Branded films require extensive creative work: concept, storyboard, casting, sets, advanced post-production. A 30-second commercial of broadcast quality costs around €15,000 to €25,000 in Paris.
Music video
Budget: €3,000 to €20,000. The budget depends heavily on the artistic direction: a clip shot in a studio with simple lighting will be less expensive than a multi-location shoot with special effects.
Budget: $1,500 to $5,000 per package. Many brands opt for monthly packages that include multiple formats (Reels, Stories, TikTok). This often offers the best value for money. Check out our guide to video for social media: formats and best practices.
Budget: €3,000 to €15,000 per minute. 3D animation is particularly suited to technical products, luxury goods, and real estate. 2D motion design is more affordable, at around €2,000 per minute.
Several factors influence the final cost: the number of shooting days, the size of the crew, the equipment used, location rental, casting, the complexity of post-production, and the number of variations requested.
Shoot multiple pieces of content in a single day. Plan variations right from the brief stage. Choose an audiovisual production agency that has all the necessary skills in-house to avoid intermediaries. And above all, invest in pre-production: a good brief saves time and money in post-production. Request a free quote for your project.
