ADVERTISING FILM

Production of advertising films
TV, digital, and social media
Paris
Marseille
Porto

Bengale is a commercial film production company based in Paris since 2016, with teams in Marseille and Porto. We produce commercials for television, the web, BVOD and SVOD platforms, and social media, for both brands and creative agencies.

From the writing stage through to the delivery of the master copies, a single point of contact oversees your film: budget, director selection, casting, location scouting, filming, post-production, and format adaptations. Each film is designed from the outset for all distribution formats, from 16:9 to 9:16.

From Concept to Set

It all starts with your brief. We propose one or more directors suited to the desired tone, a concept note, a detailed budget, and a schedule. Next come casting, location scouting, set design, and filming permits.

For Getaround, the commercial “La Négociatrice,” directed by Léa Rouaud, required two weeks of preparation, one day of filming across three sets with actors and extras, and then two weeks of post-production. For Rolex and the French Tennis Federation, we produced and edited “Time & Tennis,” a tribute to the Accor Arena in Bercy. For the Michelin Guide, we produced Charlotte de Champfleury’s short film, which was screened during the star-awarding ceremony.

Producers and creative talents - Bengale team
Professional photo shoot - Bengale photographic expertise

Film and Photography: A Single Production

An advertising campaign rarely does without still images. We schedule the video shoot and the photo shoot for the same days, under the same artistic direction.

For The Glenlivet, the film and photo series for the Provence Edition were shot in a single day at a vineyard in Provence. For G.H. Mumm, the digital campaign includes five commercials and about twenty photographs.

For Footlocker and New Balance, the European "Club Ivy" campaign was produced in Marseille in collaboration with the British agency Gung Ho, featuring both video and still photography.

A single shoot, a single budget, and consistent content across all your platforms: print ads, online store, social media, and television.

Post-production and variations

Editing, color grading, sound mixing, graphic design, and motion design: we manage the entire post-production process. The masters are delivered in accordance with broadcast standards, and we prepare films intended for television for ARPP review.

Each video is available in different aspect ratios for various uses: 16:9 for television and YouTube, 1:1 for Instagram feeds, and 9:16 for Reels, TikTok, and Stories, in 15-, 30-, and 60-second versions, with embedded subtitles or as .srt files.

For Getaround, the same film was designed to work equally well on mobile devices and on the big screen, from social media to BVOD and SVOD platforms.

3D production and animation - Studio Bengale
AI Generative Content - Creative Production Bengale

Advertising and Generative AI

Generative artificial intelligence speeds up the preparation of a commercial: mood boards, storyboards, previews, and testing of artistic directions before filming.

It also makes it possible to create images that would be impossible to film, or to produce multiple versions of a campaign while keeping the budget under control.

Bengale He used it in an entire film, *Cycling Essential Stories*, an 11-minute animated documentary about the greatest stories of the Tour de France, which aired on HBO and Eurosport.

We combine live-action footage and AI when it serves your message—never just for the sake of it.

To prepare your commercial

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