In 2026, Bengale produced The Glenlivet’s latest campaign, the Provence Edition, in collaboration with the agency Run Deep and Rascal Studio. A film and a series of photos designed for social media and the brand’s platforms.
Led by Markus Miarka, the project required two weeks of preparation, followed by a single day of filming in a vineyard in Provence. Just one day to capture it all: a challenge that hinged on careful planning.
The production approach: bringing the entire crew together on the same set to shoot the film and take photos simultaneously. Two perspectives on the same lighting, the same location, and the same day, to ensure perfect consistency between moving and still images.
The goal: to capture the essence of The Glenlivet within a Provençal setting, using bright and elegant images befitting a premium brand.
Every detail—from scouting the vineyard to planning the day’s schedule, including casting and coordination between the film and photography teams—was carefully considered to stay on schedule without compromising creative standards.
The result: a comprehensive campaign—including both video and photography—produced in just one day of filming.
