In 2026, Bengale partnered with Getaround to produce “La Négociatrice,” a commercial aired on social media, BVOD platforms, and SVOD. A campaign designed to perform equally well on mobile and the big screen!
Led by Léa Rouaud, the project involved two weeks of preparation, one day of filming on three sets—with actors and extras—followed by two weeks of post-production. A tight schedule and meticulous organization.
The technical approach: shooting as much as possible in natural light for the outdoor scenes, to ground the film in a realistic, cinematic aesthetic—in contrast to traditional commercials.
The goal: to create impactful and memorable content that can capture attention in a matter of seconds while conveying a clear product message.
Every detail of the production—casting, costumes, and choreography for the action scenes—was carefully designed to serve both the story and the brand, with visual standards on par with those of a TV broadcast.
The result: a commercial with a modern, offbeat tone, designed to grab viewers' attention in just a few seconds, on any screen.
