In 2026, video will account for more than 82% of global internet traffic. Brands that invest in advertising films enjoy a considerable competitive advantage: video content generates 1,200% more shares than text and image content combined.
Viewers retain 95% of a message seen in a video, compared to 10% in text. A well-made advertising film anchors your message in the minds of your target audience and creates a lasting emotional connection with your brand.
Adding a video to a landing page increases conversions by 80%. E-commerce sites that incorporate product videos see their conversion rates increase by 20 to 30%.
Google favors video content in its search results. A site with a video is 53 times more likely to appear on the first page. This is a powerful SEO lever for any audiovisual production agency in Paris.
The brand film or manifesto tells the story and values of your company. The film produced showcases your offerings in an aspirational way. Customer testimonials provide social proof. Social content is designed specifically for digital platforms with native formats tailored to each network.
Set a clear and measurable goal. Adapt the format to the distribution platform. Plan for variations from the design stage. Work with a video production agency that understands the steps involved in professional production and the marketing challenges. Measure performance and iterate.
Product launches, brand revamps, seasonal campaigns, corporate events: every key moment in your company's life deserves professional video content. The initial investment is more than recouped by the content's lifespan and its impact on your brand image. Take a look at our portfolio for inspiration, or contact us for a quote.
