Discover this series of short tutorial videos for the Martell Cognac brand.
In collaboration with The Mix agency, we met the objective set by the brand and the Pernod Ricard Group: to use the art of mixology to present and enhance a method of tasting their cognacs with a touch of modernity and elegance.
These films have been designed to captivate and inspire cognac lovers, but also to share previously unpublished recipes with the most demanding connoisseurs about the different nuances and characteristics of each product in the Martell range.
We ensured that each video was informative and entertaining, while reflecting the brand's sophistication and heritage.
Technical Details :
- Format: 1min mini tutorial series
- Resolution: 4K UHD
- Camera: Sony A7S III
- Director of photography: Thierry Lemère
- Shooting: 1 studio day
- Number of videos: 3 recipes
- Style: Dynamic packshot + top shot
- Distribution: Social networks (Instagram, Facebook)
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