In collaboration with the Josiane agency, we were given the opportunity to design a photo and video advertising campaign for Rakuten. Our objective was to strengthen consumer engagement by building loyalty through the brand's Club R program.
This 360° campaign consisted of billboards in Parisian transport systems (metro and bus), as well as a digital part with videos for their website and social networks. This second part enabled us to reach a wider audience and boost brand awareness on the web.
We're delighted to have been involved in this project, and with the campaign's excellent results in effectively promoting the brand and its products.
Technical Details :
- Format: 360° campaign (Photo + Video)
- Video resolution: 4K + social media versions
- Photo format: High resolution for large-format display
- Director/Photographer: Hugo Denis-Queinec
- Location: Studio Paris
- Duration: 3 shooting days
- Distribution: Métro/Bus Paris + Digital
- Post-production: Photo retouching + multi-format video editing
