Here's our social networking film for the Poulain brand, developed in partnership with the Sportfive agency. The culmination of a marketing operation in which a child won a competition to train with the Blues at Clairefontaine, this video recounts the exciting adventure of this young soccer fan.
Our team was able to adapt and use their ingenuity to build a captivating narrative around the young winner, directing him and staging him in his daily life. We even redesigned his bedroom and kitchen to create the ideal environment for our scenes.
For the second part of the shoot, we were lucky enough to spend a whole day at Clairefontaine to capture sports footage and meet the French team.
The result is a touching hybrid film, somewhere between an ingenious fictional advertisement created with the means at hand, and a report on this young winner's dream training.
Technical Details :
- Format: Brand content 3 minutes
- Resolution: Full HD 1080p
- Cameras: Canon C300 Mark II
- Production time: 2 weeks
- Filming: 4 days (home + Clairefontaine)
- Locations: Paris + Centre National de Clairefontaine
- Type: Fiction + Hybrid reportage
- Distribution: Social networks (Facebook, Instagram, YouTube)
