Launch campaign for RFC – RichesMonts Fan Club
In the fall of 2025, Bengale worked with the RichesMonts brand to produce its new digital campaign dedicated to the launch of the RichesMonts Fan Club (RFC), the first fan club entirely devoted to the world of raclette.
Under the direction of director Léa Rouaud, we designed and shot five short, fast-paced comedy video clips in a single day, specially designed for social media.
The goal: to offer impactful, viral, and engaging content capable of bringing a community together around humor, friendliness, and the warm identity of RichesMonts.
Each film explores an offbeat situation highlighting a passion for raclette, reinforcing the audience's emotional attachment to the brand.
The result: a series of videos with a modern and spontaneous tone, optimized for Instagram formats to amplify RichesMonts' digital presence and maximize campaign performance.
Discover all the films from the campaign!
